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Financing |
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Buyer's Tips |
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School Info |
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| Marketing Plan |
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| People & Properties Sotheby's International Realty offers an in-house marketing department whose goal is to create professional customized and innovative ways to present your home with as much exposure as possible. |
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| Our Website & the Internet |
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| Through ppsothebysrealty.com, realtor.com and the high profile search engines we are affiliated with, we offer your property extensive internet coverage. In addition, for each new property listing, we create a "web brochure" that is emailed immediately to all the top producers, regardless of company affiliation, in the area. This brochure is also available for emailing to prospective clients. |
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| Print |
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| Our property brochures are professional, full color and due to our in-house capabilities are available on demand. Changes to pricing, additional photos can all be made effortlessly. |
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| Direct Mail |
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| Our direct mail pieces are again professional, full color and customized to the individual property and client. |
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| Advertising |
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| Full page display ads are run on a weekly basis in the major newspapers in our area of influence. To preview upcoming homes or open houses, go to our weekly newspaper ad page every Wednesday AM here on our site. In addition, we run semi-monthly full page ads in Homes and Land Magazines. Our properties are also displayed on occasion in California Home & Design, Diablo Magazine, Estates Magazine and Property Pages. |
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| Other Media |
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| People & Properties Sotheby's International Realty believes in the power of the photograph and most of our properties are presented in a Virtual Tour. These tours are offered on our site, by email and presented on mini-CD's on the property site. We also can provide mini-CD's of a property slide show set to music which again can be offered on site. |
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| Agents/Brokers |
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| The right Agent/Broker is the key to a successful sale. When you partner with a People & Properties Sotheby's International Realty agent/broker, you are working with a uniquely qualified individual that is dedicated to your success. |
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| Getting Ready to Sell |
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| Interior |
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Clear the clutter. Less clutter makes the house seem neater and larger.
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Dust and vacuum as often as needed to present a clean and tidy home. Be sure dishes are put away and kitchen counters are uncluttered. You want your home in the condition you would want for "company" to see on the spur of the moment
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Keep kitchens and bathrooms clean.
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Let there be light. Leave blinds and curtains open to let in natural light in.
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Replace burned out light bulbs.
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Be sure closets are neat and orderly. The goal is to have them look large and organized.
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Keep walls clean. No scuff marks or holes.
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Repair cracks. Cracks in tiles, walls, floors.
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Replace broken windows and molding.
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Inspect and repair major systems, including electrical, plumbing, HVAC, and alarm.
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Brighten up the bathroom. Fix leaky faucets.
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Spice up the kitchen. New cabinet knobs can give a kitchen a whole new look. Keep countertops clear of clutter.
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Make sure there are no unpleasant smells anywhere in the house. Keep your home smelling fresh and airy.
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If you have pets, clean up after them and show your property with your pet outside.
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Accessorize. Set the dining room table, put fresh flowers out, a log in the fireplace.
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Turn on all lights in order to highlight the best features of your home and to make it appear bright and comfortable. On a cold day or in evenings, a fire in the fireplace is a very inviting touch.
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Walk through the house before a showing to make sure everything is in the proper place. |
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| Curb Appeal |
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Grass should be trimmed and watered. Leaves should be raked.
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Trees and shrubs should be pruned regularly.
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Make sure there is no peeling paint on the house or windows.
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Check the sidewalk and driveway for cracks.
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Repair crooked gutters and missing roof shingles.
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Keep garage door closed and rid the yard of any clutter.
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Keep sidewalk clean of debris.
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Consider planting seasonal flowers to enliven the scene.
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| Seller’s Tips |
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| So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize. What follows are some useful hints and ideas to make the selling process easier. |
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| Basics Are Just the Beginning |
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| When you put your home on the market, a real estate agent may compile comparative pricing of homes in your area, post a sign in your yard or place your home on the Multiple Listing Service (MLS. Most real estate agents will offer these industry standard services. |
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We also offer a customized marketing plan developed specifically for you.
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| Setting the Standards of Professionalism |
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| When your home with us, you can rest assured that behind us is a team of experts who are well trained to support your interest. Our professional support team shares our commitment to a successful transaction. Here is a list of our support efforts: |
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Sales associates are supported with full-time administrative staff, allowing them more time to attend to your needs.
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Individual agent marketing of your home is supported with extensive advertising, increasing exposure to potential buyers.
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Offices are open seven days a week, with sales associates and support staff available to you and potential buyers.
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| Pricing Strategies |
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| Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following: |
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If the listing price is set too high, potential buyers may be deterred from considering your home.
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Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
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The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
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The higher your home is priced above market value, the fewer number of buyers will look at it.
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| We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include: |
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Determining the selling price of recently sold properties with attributes similar to yours.
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Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
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Determining what properties are competing for the attention og buyers right now.
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Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.
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| Bringing Buyers to Your Home |
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| Understanding where buyers come from allows agents to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. Research by the NATIONAL ASSOCIATION OF REALTORS® shows that 72% of Internet home buyers and 63% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, we will use a comprehensive plan that includes networking with colleagues throughout the area to position your home to the right buyer. |
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| Marketing Your Home |
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| The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet and print media advertising, we attract qualified buyers by using the following methods: |
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Property Flyer- We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
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Multiple Listing Service (MLS)- Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
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Creation of a virtual tour of your property which will be available through every internet resource.
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Email Listing Notifier- We cooperate with and invite others brokers in the community to tour your home in order to find a buyer.
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Relocation connections- Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
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Referral Network- Sales meetings allow sales associates to present new listing. Other sales associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
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We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
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| Skillful Negotiation |
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| When offers are presented, we will advise you and help obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your individual needs. Making sure buyers are qualified and knowledgeable about available financing alternatives is of the utmost importance in negotiating a successful sale. We will provide your interests and assist in developing a clear and binding contract. |
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| Transaction Management |
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| Many details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, and insurance. We know how difficult and time consuming this process is, and thus, we will handle scheduling inspections, reviewing documents, and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion. |
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